Qualifying the prospect is the first important thing to accomplish in a strategic sale.  Strategic sales are complex in nature and often involve a team of resources to work the opportunity through the funnel.  Ensuring that the prospect meets your Company’s criteria for a qualified opportunity, (i.e., appropriate use of resources, budget, return on investment, timing, decision making structure, etc.) before committing resources to pursue the opportunity is an important step that cannot be overlooked.

As we launch our new website, we have become thoughtful on how many hands it takes to complete a really good piece of work.  Bradley Sales and BuildaSmarter.com have formed a partnership of sorts that has been an incredible learning experience for us as we became educated about another part of the technology industry through these marketing professionals.  This learning experience has made us reflect on the “organic partnerships” we are seeing develop before our eyes as our business matures.

BuildaSmarter.com has taught us about our persona, our look, our message, our online “personality.”  We first learned the value of this information by referring a client to our Brandon web design guys.  We watched them grow this client of “ours” into a marketable force through his website, pitch and collaterals.  By partnering with both our client and our partner, we enriched our toolkit, enriched our client, and enriched our “partner’s” business!

Xpedeus Technologies, an IT and Telecommunications Corporation, contracts our services to manage their sales team.  We now know how VoIP technology can actually make all of us “on the go” professionals more productive in simple, powerful, productive ways.  Xpedeus got an excellent addition to their sales team through our contacts and we got to train and coach him to becoming a successful addition to their team!  We also know how telecom technology can solve some of the issues other clients are experiencing and where to get answers to these issues.

A national software company contracted Bradley Sales to define and develop their sales process.  By getting deeply involved and actually selling for and with this client, we not only defined, developed and implemented their sales process but we also beefed up our face to face selling skills, our proposal skills, our training and personnel recruiting skills, our presentation skills, our account management skills and on and on.

Our appreciation of partnerships - both natural and contractual - has grown exponentially as these simple relationships have grown and enriched all involved.  How about your partnerships?  They are all around you waiting to be nurtured!

Way to go everyone!  

We’re a great team!